Noboru: This design was originally created in 2020, incorporating auspicious elements that commemorated the start of the new Reiwa era in Japan. The overall design takes the form of the "hinomaru" or "circle of the sun," with the crane as a symbol of peace and well-being, and chrysanthemums as an imperial emblem.

Kizuna: The planning group behind the state’s Gannenmono activities is a coalition of over 20 organizations known as the Kizuna Group. Meaning “bond,” the committee chose the Japanese word “kizuna” to symbolize the many connections being celebrated during this auspicious anniversary.

“Kansha,” which translates to gratitude. The theme of Kansha is very relevant for Maui Matsuri, whose tagline is “kodomo no tame ni,” or “for the sake of the children.” It is with deep gratitude that we reflect on the lessons our families and community have passed down to us, and it is with great appreciation for the past that we perpetuate our culture for future generations.

Saku: Each year, the Maui Matsuri planning committee selects a Japanese kanji character to embody its events’ activities. This year, the kanji selected is “saku,” which means “to bloom” or “to blossom.” The theme is reflected in our commemorative t-shirt designed by Maui-born artist Jonathan Clark.

“Gaman” (Quiet Endurance) means the acceptance of and ability to deal with life's adversities. It is maintaining one's dignity and honor with diligence and perserverance

In the early 1990's, young Japanese women in their teens left their homes and families and traveled across the Pacific Ocean to be married to strangers only known to them by photos.

"On" or debt of gratitude. Japanese immigrants to the United States also brought along their values. Among these values is one that we are honoring at this year’s Maui Matsuri: ".

There are many in the community to whom we are indebted, from the first Japanese immigrants to the islands who tirelessly labored away in plantations, to our parents and grandparents who sacrificed of themselves so that we might have better lives.

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